A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Your CQ: Why It Might be the Most Important Number You
Don't Know - David Livermore
Bell and Patterson warn that today’s customers are already picky
(all about value), fickle (reluctant to show loyalty), vocal (quick to comment on poor or indifferent service)
and vain (only interested in tailor-made offerings). Armed with a computer and a network, the new normal
customer becomes wired and dangerous if frustrated.
is the link for your free download
(just right click and click “Save Target As”):
Chip R. Bell and John R. Patterson are customer loyalty
consultants and the authors of Wired and Dangerous: How Customers Have Changed and What to Do about
Bio Source: amazon.com, changethis.com 8/9/12
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