A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
The RARE Manifesto: How Building Better Relationships
with Your People and Your Customers Can Deliver Sustainable Results
- Adrian Swinscoe
Swinscoe believes that companies should take care of their
existing customers with as much effort as they pursue new customers. She sets the bar for companies to
be trusted and liked, for having a good experience while doing business with companies, and for
having companies and their employees care about their customers and each other.
is the link for your free download
(just right click and click “Save Target As”):
Swinscoe is an author, speaker and
developing and implementing customer-focused, sustainable
growth strategies. He is the author of Rare Business: How Building Better Relationships with Your People and Your Customers Can
Deliver Sustainable Growth.
Bio Source: amazon.com, changethis.com 7/20/12
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