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5 Rules for Pricing Excellence - Getting the Most for Your Services - Patrick Lefler

Lefler explains that pricing is critical and that the most successful organizations know that pricing is strategic and that it can affect top-line growth and bottom-line profitability faster and more directly than anything else.

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Five Rules for Pricing Excellence

Patrick Lefler is the founder of The Spruance Group, a management consultancy focused on pricing strategies and execution. He is a former Marine Corps officer, a graduate of both the U.S. Naval Academy and The Wharton School of the University of Pennsylvania, and has held leadership positions at a number of different firms including Goldman Sachs, Citibank and Wall Street Systems.

Bio Source: changethis.com 6/14/12

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