A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
5 Rules for Pricing Excellence - Getting the Most for Your
Services - Patrick Lefler
Lefler explains that pricing is critical and that the
most successful organizations know that pricing is strategic and that it can affect top-line growth and
bottom-line profitability faster and more directly than anything else.
is the link for your free download
(just right click and click “Save Target As”):
Five Rules for Pricing
Patrick Lefler is the founder of The Spruance
Group, a management consultancy focused on pricing strategies and execution. He is a former Marine Corps
officer, a graduate of both the U.S. Naval Academy and The Wharton School of the University of Pennsylvania,
and has held leadership positions at a number of different firms including Goldman Sachs, Citibank and Wall
Bio Source: changethis.com 6/14/12
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