A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
The Unasked Question: How Do You Run a Company? -
Cross suggests that nobody asks the question "How do you
run a company?" because no one expects that there’s an answer. He believes that it may be the most
important question and that it needs to be answered to grow our businesses and fix our economy.
is the link for your free download
(just right click and click “Save Target As”):
How Do You Run a
Dick Cross is a partner in a mid-tier private equity firm, Alston Capital Partners, a speaker, a
writer and a consulant. Amoung other accomplishments, he developed The Mid-Tier Presidents Course in the Harvard Executive
programs. He is the author of Just Run It! Running an Exceptional Business Is Easier Than You
Bio Source: amazon.com, changethis.com 6/14/12
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