A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Don't You Want to Do Real Marketing? - Ernan
Ernan defines "real" marketing as treating customers and prospects
the way we want to be treated, and earning the sale and the long term relationship through the value we provide.
He suggests that traditional marketing based on blasts of mail, email, phone calls, etc. is ineffective and
is the link for your free download
(just right click and click “Save Target As”):
Do You Want to Do Real
Ernan Roman, President of the marketing consultancy Ernan Roman Direct
Marketing, is recognized as an industry pioneer who created three transformational methodologies:
Integrated Direct Marketing, Opt-In Marketing, and Voice-of-Customer Relationship Research. Clients include
Microsoft, NBC Universal, Walt Disney, Reliant Energy, Hewlett-Packard, IBM, MSC Industrial Direct, and Songza Media, Inc. His books include on marketing is Voice of the Customer
Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay, Integrated Direct Marketing,
and OPT-IN MARKETING : How the Breakthrough Process of
Bio Source: amazon.com, changethis.com 6/24/12
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