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Don't You Want to Do Real Marketing? - Ernan Roman

Ernan defines "real" marketing as treating customers and prospects the way we want to be treated, and earning the sale and the long term relationship through the value we provide. He suggests that traditional marketing based on blasts of mail, email, phone calls, etc. is ineffective and wasteful.

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Do You Want to Do Real Marketing?

Ernan Roman, President of the marketing consultancy Ernan Roman Direct Marketing, is recognized as an industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice-of-Customer Relationship Research. Clients include  Microsoft, NBC Universal, Walt Disney, Reliant Energy, Hewlett-Packard, IBM, MSC Industrial Direct, and Songza Media, Inc. His books include on marketing is Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay, Integrated Direct Marketing, and OPT-IN MARKETING : How the Breakthrough Process of Consensual Marketing.

Bio Source: amazon.com, changethis.com 6/24/12

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